The machine builder from Saal is managed by Hangzhou Honghua Digital Technology Stock Company Ltd. accepted. Graf von Westphalen, owner and managing director of Texpa Maschinenbau GmbH & Co. KG (in the future Texpa GmbH) announced at an extraordinary work meeting on September 13, 2022 that he had transferred 100% of the shares to the Chinese partner.
Hangzhou Honghua Digital is a listed company specializing in research and development, manufacturing, sales and after-sales service for digital inkjet printing technology and equipment. The products and solutions are used under the market name Atexco in the textile industry, among others. The company’s research and development capacities and technology have achieved a world-leading position, so the similarities with Texpa, the world market leader in lines for converting home textiles, are obvious.
In his speech to the employees, Graf Westphalen emphasized that he had found a strong partner in Honghua, precisely in order to regain dominance on the Chinese market. During the pandemic, this market, which is so important in the textile industry, could only be processed to a very limited extent, and local machine builders were able to gain market share. The common goal of Westphalen and Mr. Jin (General Manager of Honghua) is now to become number 1 again in China, just like Texpa is in the rest of the world.
Mr. Jin took the opportunity to travel to Saal and speak directly to the employees. He introduced the Honghua company and spoke about his motivation for choosing Texpa. As a technology-loving managing director, he is proud to have the “BMW” among the assembly lines in his portfolio and to continue developing it together with the team in Germany.
It is important to Mr. Jin to maintain the German location in Saal an der Saale and, thanks to the jointly significantly greater clout, to secure jobs here in the long term. Graf von Westphalen will remain the managing director of Texpa in Germany for another 2 years. Together with the new partner, a strategic further development is to take place in order to deal even better with the global economic difficulties of today.
The management team could also be persuaded to continue “as usual”. The experienced team at the German location will now drive further development and growth together with Honghua in China.
Graf von Westphalen would like to thank all employees for their work so far – especially in the last few years before the global disruption of the supply chains, record sales were recorded, to which every single member of the Texpa team contributed. This team can now record further successes under the leadership of Graf Westphalen and will experience great support from Honghua in order to fully exploit the growth potential.
