Polartec, a Milliken & Company brand and the premium creator of innovative and more sustainable textile solutions, is pleased to announce the launch of its newly revamped website. Designed to deliver a seamless and engaging browsing experience for all, the site now caters more effectively to the company’s brand partners and its growing base of direct consumers. It also makes it easier for users to discover the Polartec performance guarantee.
The new website features a fresh new look and feel, along with significant enhancements to improve the user experience. With a strong emphasis on accessibility and user engagement, the revised site ensures that visitors can quickly find the information they need, whenever and wherever they want it. Key features include:
- Modern Design and Structure: The site’s intuitive navigation and streamlined design allow our users to access vital information quickly and easily from any entry point.
- Dynamic Animation: Integrated modern animation enhances engagement and facilitates the interactive and highly enjoyable browsing experience.
- Optimized Content: Overhauled and strategically optimized for SEO, the new content reflects our refreshed positioning while ensuring high visibility in search engine results.
Just as Polartec is dedicated to pushing the boundaries of textile innovation while prioritizing the planet, the new navigation menu reflects this commitment by ensuring fast, easy access to primary sections and important information. And, by highlighting sustainable practices, groundbreaking fabrics and exclusive textile technologies, the new website meets the needs of renowned sportswear apparel companies, top-tier athletes and everyday users alike.
- Fabrics: Explore Polartec’s extensive range of high-performance fabrics.
- Sustainability: Learn about Polartec’s commitment to sustainability and eco-friendly practices.
- Brands: The newly named Products section features our partner brands and their products
- News: Stay up to date with the latest information and company news.
- About Us: Gain insights into Polartec’s company values and mission.
“We are excited to present our new website, designed to provide an improved and more engaging experience for our users,” explained Alessandro Perseo, Global Marketing Manager for Polartec. “Aligned with our ongoing commitment to innovation, sustainability, and customer satisfaction, this revamp reflects our increasing focus on both our valued B2B partners and a broader B2C audience. By opening our doors to direct consumer engagement, we aim to foster a deeper connection with those who share our vision for a more sustainable future. Our advanced fabrics not only push the boundaries of performance but also contribute to a healthier planet and better lives. All of which can be explored in more depth within our new site.”
Luana Domanti, Digital Marketing Coordinator at Polartec added – “This new website is inspired by our latest positioning strategy, ‘Made To Go Beyond,’ and built on our three brand pillars of People, Planet, and Product. The aim is to offer a fresh, modern user experience that enhances navigation and significantly boosts our brand value. The process was a true challenge on multiple levels, ranging from integrating our extensive fabric offer to creating seamless navigation that caters to both B2B and B2C audiences. But with teamwork and a passion for innovation, we made it happen.”
