The October edition of FaW TOKYO, held from October 15-17 at Tokyo Big Sight, Japan, concluded on a high note, uniting 892 exhibitors from 28 countries and attracting 21,247 visitors from 48 countries, marking another successful gathering of the global fashion community.
Diverse Shows, Global Impact
FaW TOKYO showcased a broad range of perspectives on the fashion and lifestyle industries through eight distinct shows. The MADE in JAPAN EXPORT FAIR facilitated significant business negotiations between Japanese companies seeking global export opportunities and international buyers. DESIGNER’S GATE stood out as a special zone featuring unique, cutting-edge designs by Japanese creatives aiming for international expansion.
The SUSTAINABLE FASHION EXPO drew significant interest from both domestic and international buyers, showcasing eco-conscious brands and innovative materials, including functional fabrics made from banana peels, coffee, and soybeans. This growing focus on sustainability highlighted the event’s commitment to environmentally friendly fashion.
Meanwhile, the BRANDS & DESIGNERS EXPO featured an impressive range of international names with unique designs. Among the standout participants were fxco#, a new designer select shop offering cutting-edge Korean designs; Stereotype Kids from the USA, founded by 11-year-old twins, who are redefining children’s fashion with gender-inclusive styles; RALUFINEART from Belgium, featuring luxury silk pieces made in Italy; and Studio Qiling from Singapore, an art-led label renowned for its meticulously hand-drawn prints and patterns.
Bringing a dynamic edge to the event, these diverse brands showcased an impressive array of offerings. Further insights can be found in the Exhibitor Directory.
The WELLNESS FASHION EXPO demonstrated the high demand for Japanese technology and premium-quality products among international buyers. Leading OEM/ODM companies gathered at THE FASHION SOURCING EXPO, showcasing their expertise in functionality, quality, and environmental responsibility. The FASHION TECH EXPO focused on the integration of technology and fashion, featuring innovations such as AI for apparel image generation and e-commerce solutions. Lastly, the TEXTILE EXPO presented a diverse range of textiles for applications in apparel, bags, shoes, and more.
iOFT: Eyewear Takes the Stage
FaW TOKYO was honoured to host the International Optical Fair Tokyo (iOFT) for the second consecutive year, drawing attention with the newly introduced GLOW zone. This zone gathered internationally renowned eyewear brands, including Jean Philippe Joly, Sébastien Geslin, Gamine NYC, and Unsuikyo, showcasing their innovative and beautiful designs.
Adding to the event’s prestige, the 28th Japan Eyewear Award celebrated excellence in both design and technology. The Design Category Grand Prix was awarded to Double Black Company Limited, while Sunreeve Co., Ltd received the Technology Category Grand Prix. In the Kids Category, Omodok took the top honour, and the Accessories Category recognised Hasegawa Bicoh Co.,Ltd for its outstanding contributions.
The Culture of Fashion Connection
With nine international pavilions from India, Turkey, Pakistan, Bangladesh, Peru, South Africa, Hong Kong, Taiwan, and Korea, FaW TOKYO provided an epic platform for exhibitors and visitors to connect. Exhibitors had the opportunity to form new business partnerships, while visitors could experience products firsthand, engage in meaningful networking, and stay abreast of the latest industry trends.
Furthermore, the event hosted 20 conference sessions led by industry experts, covering pressing topics such as branding, sustainability in fashion, and the latest trends. These sessions provided valuable insights into the future of fashion and retail.
As the fashion world turns its attention to next year’s FaW TOKYO, the March 26-28, 2025 edition is set to continue its tradition of excellence, with Korea taking center stage as the 2025 theme country to commemorate the 60th anniversary of diplomatic relations between Korea and Japan. Reflecting these strong ties, the recent October edition of FaW TOKYO saw a record-breaking number of Korean exhibitors. In addition to individual participants, six associations showcased specific product categories, highlighting the latest trends and innovations.
