Standard Textile, a global leader in healthcare and hospitality reusable textiles, proudly announces the launch in the United Kingdom of a new Terry Collection made with recycled cotton.
Developed with the intention of advancing circular innovation and sustainability in hospitality, the collection is being introduced in collaboration with Royal Jersey Laundry, one of the UK’s foremost commercial laundries. The collection debuted at The Hoxton, Southwark; The Hoxton, Shoreditch; and The Hoxton, Holborn in London.
A New Standard of Hospitality Terry
Crafted using 30 percent of recycled fibers from pre-consumer cotton, the Terry Collection offers a responsible alternative to traditional terry without compromising on quality or performance.
The recycled Terry products provided to The Hoxton hotels are Recycled Claim Standards (RCS)-certified, ensuring traceability and adherence to rigorous environmental and social criteria.
In addition to reducing carbon emissions, the recycled collection delivers excellent absorbency, durability, and comfort. Each product can be tailored in design, size, and weight to meet the unique needs of individual hotel properties.
A Shared Commitment to Sustainability
The adoption of recycled towels by Royal Jersey Laundry reflects a shared vision for a more sustainable hospitality industry.
James Lincoln, Managing Director at Royal Jersey, said, “I was fortunate to be part of the opening of The Hoxton, Shoreditch back in 2006, a game-changing moment for London’s hospitality scene. When I was introduced to this collection, I saw a great opportunity to bring this innovation to the brand and be the first in the UK to do so. By supplying recycled products to The Hoxton, Southwark, we estimate a CO₂ equivalent savings of 7.6 to 13.4 tons annually.”
Advancing ESG in Hospitality
“With our recycled towels, Standard Textile reinforces its global commitment to delivering innovative and high-performance products that support long-term ESG goals,” said François Roblin, Managing Director Europe at Standard Textile. “This launch demonstrates how brands, suppliers, and laundries can work together to drive meaningful sustainability outcomes across the hospitality industry. On a more recent note, we have been awarded the Platinum EcoVadis status, the highest recognition for CSR commitments. This is also a collaborative success that we are delighted to share with our partners to build a more sustainable future.”
The new recycled Terry Collection debuted at The Hoxton, Southwark in London, with a broader rollout at The Hoxton, Shoreditch and The Hoxton, Holborn last summer.
