Mango, one of Europe’s leading fashion groups, is making progress in the growth of its Mango Teen youth with its international expansion. Three years after its launch, the Teen line opens its first stand-alone store outside the Spanish market, in the United Kingdom. Specifically, the company introduces a 230 m2 store in London, at Foubert’s Place, near Carnaby street, one of the most vibrant districts in the city centre.
“The opening of the first Mango Teen store internationally marks a turning point, so that we can continue to inspire and bring our passion for fashion to young audiences,” explains Berta Moral, Director of Mango Kids and Teen. “The UK is one of the most important markets in the world of global fashion and therefore a key market for Mango and the development of all its lines to consolidate a global offer that responds to all segments, from women to men, children and teenagers.
Mango Teen is also increasing its offering in Spain with around fifteen new stores in 2024 in the country’s major cities such as Barcelona, Ibiza, Malaga, Vigo, Oviedo, Bilbao and Seville. The youth line is forecasting exponential growth, closing the year with around 25 stores -almost double 2023’s figure- and presence in 95 markets through the multi-line and online channels.
All the new stores will feature the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms in which warm tones and neutral colours predominate, combined with traditional, handcrafted, sustainable and natural materials such as ceramics, tuff, wood, marble, esparto grass and leather.
The growth of Mango Teen
Mango Teen launched in 2021 to satisfy the fashion needs between childhood and adulthood, presenting attractive alternatives for young people. “The line fills an existing gap in the market and is leading the way with current, fresh and youthful designs, setting the pace for contemporary young fashion,” Moral points out.
Combining classic styles with contemporary touches and innovative, eye-catching prints, Mango Teen features a wide variety of garments ranging from clothing to footwear and accessories, offering the possibility to create complete and adaptable outfits for a variety of key moments, from everyday wear to evening plans and formal events.
In its early days, Mango Teen was marketed through the online channel in close to 50 markets and in pop-up stores in Barcelona, Granada, Marbella and Mahón. The first physical store with a permanent Teen offer was the Mango Kids store in Calle O’Donnell in Seville at the end of 2021, followed by the children’s and youth store in Calle Don Juan de Austria in Valencia. In 2022, the line expanded its physical presence in the Kids stores in Goya street in Madrid and Westfield Glòries shopping centre in Barcelona, and opened its first stand-alone stores in Barcelona, Platja d’Aro and Zaragoza.
In 2023 Mango Teen arrived in the Canary Islands and Andalusia with stores in Tenerife, Granada and Malaga. In 2024, three years after its launch, Mango Teen plans to continue its stand-alone store expansion and to finish the year with 25 dedicated stores and a presence in 95 markets through multi-line and online channels.
The growth of Mango Teen is part of the company’s 4E Strategic Plan 2024-2026, which was created to promote Mango’s differentiated value proposition, its commitment to innovation and sustainability and increasing sales through major expansion of its store network and the growth of all its lines and channels.
