Jeanologia celebrates the 25th anniversary of its pioneering laser technology at Kingpins Amsterdam, with a unique capsule collection that blends the nostalgia of traditional denim with technological advances that have revolutionized the industry. This joint celebration with Kingpins – commemorating their 10th anniversary in Amsterdam and 20th globally – highlights the global impact of laser technology through a visual installation that traces a quarter century of innovation, with a focus on the future.
The launch of Jeanologia’s first laser in 1999 marked the beginning of a new era for the textile industry, improving sustainability, quality, and efficiency. By eliminating hazardous practices like sandblasting, this disruptive technology enhanced processes and redefined the concepts of innovation and sustainability in an industry rooted in craftsmanship. Today, this technology is used in 50% of global jean production, solidifying its position as an essential tool for top manufacturers and fashion brands.
Jeanologia has successfully integrated laser technology into the DNA of denim without losing sight of its classic heritage. This balance between tradition and modernity has cemented its significant impact on the industry. “Laser has enabled more sustainable production and opened up creative possibilities that were once unimaginable,” says Fernando Cardona, Head of Jeanologia’s Brainbox.
25 LASER YEARS capsule collection of ‘old new designs’
To commemorate this milestone at Kingpins Amsterdam, Jeanologia will offer an interactive visual journey through the history of their laser technology and present a specially designed capsule collection to celebrate this anniversary.
This installation will showcase a special collection that captures the magic of laser by merging the classic with the modern. Patches, embroidery, and natural wear effects evoke the nostalgia of traditional denim, while the technology plays the silent protagonist behind each finish. The garments illustrate how laser allows iconic vintage effects such as stone washing, worn-out looks, washing marks, rips, and marbling effects using tools like the “Light Ripper” or “Light Scrapper.” The collection also explores the numerous creative possibilities these tools enable, including hyper realistic laser details, denim elements and bleach-like stains. This nostalgic approach invites the reinterpretation of the past through updated historical models that encapsulate the idea of continuous evolution and improvement in laser design.
This “old new designs” capsule collection symbolizes the connection between Jeanologia’s legacy and its vision of a greener, more responsible textile industry, celebrating its history while inviting both the industry and consumers to be part of a more sustainable future in denim.
As part of the 25th-anniversary celebration, Jeanologia will offer a digital version of this capsule collection, with 25 digital designs that pay homage to the evolution of laser technology and its transformative impact. Visitors can also experience the unique digital design process with eDesigner software, taking home their digital garment to produce it sustainably anywhere in the world.
Jeanologia invites brands, designers, and consumers to be part of a new era of denim, where tradition and technology merge to create a greener, more innovative, and sustainable future.
A tribute to the ‘Denim Tribe’
Jeanologia does not commemorate this anniversary alone. The collections and the accompanying narrative are a shared tribute to the global community of brands, designers, and manufacturers who have embraced laser technology and contributed to its progress. “More than a celebration for Jeanologia, this is recognition of the entire industry, the ‘denim tribe’ that has courageously and responsibly adopted this technology, advancing towards a more sustainable future in fashion. Without their collaboration, we wouldn’t have achieved this impact,” emphasizes the Head of Technological Development at Jeanologia.
Jeanologia: over 25 years transforming the textile industry
Since 1994, Jeanologia’s mission has been to create an ethical, sustainable, and eco-efficient textile industry. The company works closely with brands, retailers, and their suppliers on their transformative journey, offering disruptive technologies, innovative software, and a new operational model. Its revolutionary solutions, such as laser technology, G2 ozone, Dancing Box, e-flow, and H2Zero, have revolutionized the textile sector, offering unlimited design and finishing possibilities. These advances not only reduce costs but also save water, energy, and chemicals, ensuring zero pollution.
In 2024, Jeanologia celebrates the 25th anniversary of its pioneering laser technology, launched in 1999, which revolutionized denim finishing by replacing harmful practices and eliminating the use of harmful substances. With the same purpose, Jeanologia now faces the dual challenge of reducing the environmental impact of garment dyeing processes—one of the most polluting in the industry—through its revolutionary ColorBox technology and implementing its ATMOS ozone washing process as the reference technique for eco-efficient denim aging.
