Outlast brings fresh2SKIN cooling technology to cotton and viscose

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Outlast
fresh2SKIN ® can be easily applied through a simple dip-coating process. Photo - Outlast

Outlast Technologies has expanded its fresh2SKIN cooling technology to cellulose-based fibers such as cotton and viscose, enabling brands to combine natural materials with a refreshing cooling effect and long-lasting thermal comfort.

The latest development allows fresh2SKIN to be applied while maintaining an exceptionally natural and soft handfeel. The finish is virtually imperceptible on the textile, preserving the smooth, flexible character that consumers expect from cotton and viscose fabrics.

What consumers experience instead is the benefit: an immediate, pleasantly cool sensation when the fabric touches the skin.

This instant sensory effect can create a strong purchase impulse at the point of sale. Unlike many textile technologies that remain invisible to the consumer, fresh2SKIN provides a cooling experience that can be felt immediately, for example when trying on a T-shirt equipped with the technology.

fresh2SKIN combines instant freshness with lasting comfort. While the textile delivers an immediate cooling sensation upon skin contact, integrated microcapsules containing natural wax help absorb excess body heat and release it again when temperatures drop. This supports a more balanced microclimate and can help reduce sweating during the day or night.

2021 09 13 Outlast TOBIAS FROEHNER PHOTOGRAPHY 0074 bearbeitet“Achieving this exceptionally natural handfeel on cellulose-based fibers such as cotton or viscose was a key objective for our development team,” says Volker Schuster, Head of Research & Development at Outlast Technologies. “Our goal was to integrate the fresh2SKIN functionality without compromising the authentic character of these materials. The result are textiles that feel completely natural while delivering an immediately noticeable cooling effect.”

The development opens new opportunities for next-to-skin applications, including T-shirts, underwear, activewear, sleepwear, and bedding textiles.

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