Indorama Ventures Public Company Limited, a global sustainable chemical company, supported PAINKILLER Atelier’s special showcase at Bangkok International Fashion Week 2026 (BIFW 2026), where the Thai fashion brand unveiled REBLOOM, a 30-look menswear collection incorporating fabrics made with dejaTM recycled polyester fibers from Indorama Ventures.
True to its name, REBLOOM explores the idea that what has completed one life can emerge again in a new form. Through recycling technology, textile expertise and creative design, post-consumer PET is given renewed purpose—transformed into contemporary fashion with aesthetic, functional and commercial value.
Inspired by the evolving relationship between nature and human ingenuity, REBLOOM imagines technology and nature growing alongside one another. Drawing on the way plants unfold, expand and bloom, PAINKILLER Atelier translates organic forms into wrapping, overlapping and layered constructions while retaining the brand’s distinctive contemporary menswear identity.
The collaboration marks PAINKILLER Atelier’s first experience working with recycled materials. What began as an exploration through three initial dejaTM looks grew into a complete 30-look runway collection incorporating dejaTM fabrics. The collection was developed in close collaboration with Bulliontex, a leading Thai textile manufacturer and fabric supplier and a valued partner of Indorama Ventures. Bulliontex provided a variety of fabrics made with dejaTM recycled polyester fibers, together with technical guidance that enabled the design team to explore the materials’ different characteristics and creative possibilities.
Mrs. Aradhana Lohia Sharma, Vice President of Finance and Wool Business at Indorama Ventures, said: “REBLOOM captures the idea at the heart of recycling: a material that has completed one use can become the beginning of something new. Through technology, collaboration and thoughtful design, post-consumer PET can rebloom as a textile product with renewed aesthetic, functional and commercial value. By connecting our dejaTM recycled polyester with designers and partners across the value chain, we hope to inspire greater experimentation with recycled materials and demonstrate how they can become part of products that people see, touch and use in everyday life.”
Ms. Siriorn Teankaprasith, Co-founder and Managing Creative Director of PAINKILLER Atelier, said: “REBLOOM is not simply about using recycled fabric. We were interested in exploring how a material made possible through recycling technology could be interpreted through design to create new emotions, forms and value. The experience encouraged us to look beyond conventional perceptions of recycled materials and discover their potential within contemporary fashion.”
The partnership will continue through RECO Collective 2026, an Indorama Ventures initiative that brings together emerging Thai designers to reimagine recycled PET materials through fashion and product design. Serving as a mentor for this year’s program, PAINKILLER Atelier will share its experience of the fashion industry with participating designers and encourage further experimentation with materials and more responsible approaches to design.
REBLOOM will also extend beyond the runway, taking the collaboration from material exploration to commercial application. Following BIFW 2026, the collection is planned to be available at PAINKILLER Atelier’s flagship store at Gaysorn Amarin, with dejaTM hangtags identifying the material collaboration with Indorama Ventures.
From post-consumer PET to runway-ready designs, REBLOOM shows how collaboration across the value chain can give materials renewed purpose and allow new possibilities and value to bloom again.
