Trident Group in collaboration with HeiQ is unveiling a new bed linen range using a naturally derived technology to reduce inanimate allergens on home textiles at the Heimtextil 2023 trade show.
The new launch by Trident Group, Jiva Hypoallergenic, is powered by HeiQ Allergen Tech, a proprietary 100% biobased technology developed by HeiQ that reduces exposure to inanimate allergens such as house dust mite matter and pet allergens with the help of active probiotics.
The bedroom is home to many types of aeroallergens such as pet allergens and house dust mite matter allergens. Every pillow, mattress, and duvet whether in a private home or in a hospitality environment contains allergens after 6 months of use. Exposure during sleep of 6 to 8 hours is a long and intense time that needs a solution. The HeiQ Allergen Tech technology utilizes synbiotics (= probiotics + prebiotics) in a natural matrix applied to textiles to reduce inanimate allergens that can become airborne causing allergy symptoms and triggering asthma.
The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.
According to Mike Mordente, HeiQ Head of the Textiles Business Unit “HeiQ is happy to associate with Trident Group, a company equally focused on innovation and customer-centric products for global markets”, adding that “we are proud to work together with the first Indian partner to bring HeiQ Allergen Tech to bed linen, addressing a critical need to reduce allergens in home textiles, and harnessing the power of a naturally derived technology to provide an effective solution to demanding players.”
“As one of the largest home textiles manufacturers worldwide Trident Group has been in a leading position on the innovation front and always strives to develop best-in-class products with advanced technologies to serve the customers,” said Kamal Gaba, Managing Director (Bed Linen) at Trident Group. “Our latest collaboration with HeiQ marks another momentous milestone in our journey to become a leading home textile innovation company”.
HeiQ Allergen* Tech will be showcased at Heimtextil 2023 (Hall 11, Booth B31) and at Trident Group Stand (Hall 10.2, Booth A21), Messe Frankfurt, from the 10th to the 13th of January 2023.
*Inanimate allergens such as house dust mite matter & pet allergens