Fespa inaugural personalisation experience set to help visitors seize customisation opportunities

Photo - FESPA

The first Personalisation Experience event from FESPA opens on 23rd May at Messe Munich, Germany, comprising an exhibition space, a comprehensive conference programme, and the Personalisation Experience Zone. The event is co-located with FESPA Global Print Expo and European Sign Expo 2023.

The event is primarily designed to connect brand owners, retailers, marketers, agencies, and membership and loyalty organizations seeking to enhance or differentiate themselves with personalization and customization, with printers, OEMs, and software providers. Participants will gain valuable practical knowledge and insight on how to put personalization at the heart of their offering.

In the exhibition space, delegates can see the latest products enabling personalization from suppliers including Antigro Designer, Brother, Doogma, DreamScape, Infigo, photocenter3D, OKI, Optius, Print&Logistics, Printbox, Taopix, Zakeke, and XMPie.

In the Personalisation Experience Zone (Hall A3, Stand 100) visitors will experience product personalization first-hand as they use digital kiosks to select, design, personalize, order, and collect an item of their choice from a range including tote bags, shoes, notepads, and paper bags. The digital personalization environments and kiosks are provided by PhotoCenter3D and Brother, with products supplied and printed onsite by Brother (Hall B1 Stand D11) and Imprimo (Hall B2 Stand B33). Finished items can be collected from the relevant sponsor’s stand.

Duncan MacOwan, FESPA’s Head of Marketing & Events comments: “Personalisation Experience was designed with our communities’ needs and the wider industry in mind. We’ve been talking about personalization for a while but, in conversations with our members and suppliers, we realized that while a lot of people are aware of the personalization potential, there was a need to share real-life success stories and actionable advice, and to showcase the software and technology solutions that make personalization accessible.”

In conjunction with the exhibition, personalizationExperienceconference delegates will hear from an array of knowledgeable experts about the psychology and behavioral science that makes personalization so appealing, the commercial value of personalization to brand owners and the wider supply chain, and how digital transformation, technology, and software solutions enable customization.

Mike Horsten, Head of Textiles at AGFA NV; Guy Alroy, Co-Founder of Early Vision; Chris Schowalter, Global Sales Director at Fiery Display Graphics; Stuart Maclaren, CEO of YPP; Eray Basar, CEO of IMG.LY and Angelo Coletta, CEO of Zakeke have now joined the line-up of 25 confirmed speakers.

Moderated by FESPA Personalisation Ambassador, Richard Askam, the conference will also feature speakers from brands including Canon, Greetz, Infigo, Ipsos, ProQure, PRINTFUL, Landa Digital Printing, Printess, and Tony’s Chocolonely, as well as independent consultants.

The full Personalisation Experience conference schedule can be found here: https://www.personalisationexperience.com/2023-agenda. There is no need to pre-book individual sessions.

A three-day pass for the Personalisation Experience conference area costs €495, giving unlimited access to the conference, the Personalisation Experience exhibition area, and the co-located FESPA Global Print Expo and European Sign Expo 2023 exhibitions. To receive a €100 discount, visitors can use code PERA600 up until the event. Tickets to the Personalisation Experience conference and exhibition will be subsidized for FESPA members.

For more information on Personalisation Experience 2023 and to register, visit: https://www.personalisationexperience.com/


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