The main objective of the event was to garner participation of members at the second edition of standalone trade show, BRANDS OF INDIA to be held from 12-14 November 2024 at Dubai World Trade Centre, UAE. The show is being supported by Ministry of Textiles, Govt. of India, Embassy of India, UAE, Textile Merchants Group Dubai (Texmas) and Readymade Garments Merchants Group Dubai (RGM Group).
The show promises to be another spectacular show of 150+ choicest Indian apparel brands in the categories of Men’s wear, Women’s wear and Kids wear – in casuals, ethnic and western formals. Thus, presenting a one-of-its-kind sourcing opportunity for Retailers, Chain & Department stores, Wholesalers, Agents, Distributors, Franchisees, Importers, Traders, E- commerce platforms and Buying houses mainly from MENA region and across the globe.
Speaking at the road show, Rajesh Masand, President, CMAI said “The show is being organised for Indian Apparel manufacturers who aspire to take their Brand Global, Generate Leads, Make New Connections, Secure Partnerships, Drive Sales, Transform & Grow Business and Enhance Bottom Line by presenting latest fashion collections for 1.34 crore Indian Diaspora in the MENA region. The upcoming edition has been recently approved under the One District One Product (ODOP) initiative by the Government of Uttar Pradesh presenting a subsidy of upto 75% cost towards Stall Charges, Airfare and Freight Charges for Participants based out of Noida, Greater Noida and Gautam Budha Nagar which is encouraging for manufacturers to expand their exports”.
An extensive Marketing & Promotional plan over the next three months covering personalised invitation to Buyers, focused Social Media promotion to more than 700000 lac overseas followers on leading platforms like YouTube, Instagram, Facebook, Linkedin and Twitter, Publicity & PR campaign in e-portals and trade magazines. Furthermore, Outdoor Advertising at strategic locations around Dubai was also announced during a detailed and comprehensive presentation made by Naveen Sainani, Hon. Jt. General Secretary, CMAI at the event.
Some profile-raising aspects being undertaken by CMAI next month will include a series of overseas road shows and door-to-door visits in the lucrative GCC markets of Saudi Arabia – Jeddah & Riyadh, Bahrain, Oman, Qatar, Kuwait and UAE – Dubai, Abu Dhabi & Sharjah. Moreover, new features like a uni-directional floor plan; Business Networking session with select Corporate Buyers; one-on-one Meetings on the basis of sourcing needs; Interpreter facility for Buying Groups; Allocation of prominent space within the show for select Agents, Distributors and Buying Houses were also announced.
The road show was attended by more than 50 interested manufacturers from Mumbai, Surat, Ahmedabad, Jaipur and Goa wherein 8 companies signed-up on the spot confirming participation taking the total Participants to 86 companies till now. Similar road shows are also being planned in other manufacturing hubs like Surat, Jaipur, Noida and Tirupur.
The first edition of Brands of India was successfully held at Dubai in November 2023 which attracted 2800 overseas buyers from 63 countries.
