Better Cotton announces myBetterCotton, new member portal launching in 2023

Better Cotton
Photo - Better Cotton

Better Cotton today announces that it will be launching myBetterCotton, a new portal for Better Cotton Members, later this year. Access to the portal will be granted to Members in a phased rollout, starting in mid-2023 and continuing throughout the rest of the year.

The myBetterCotton portal has been created in order to improve the Better Cotton membership experience, taking into account the responses from our 2022 Member Feedback Survey. The new portal will provide a platform for Members to connect, collaborate and network, whilst making it easier for them to engage with Better Cotton.

The myBetterCotton portal is built around four key areas:

  • ‘My Membership’ – empowering Members to take control of their organisation’s information and keep it updated, this section will map out the onboarding process and allow Members to review and manage open or pending actions.
  • ‘My Community’ – a space for Members to engage, collaborate and network online. Direct chat and discussion group features will offer Members the opportunity to share opinions, discuss news and talk about their successes and challenges with one another. Members will also be able to view events and webinars and register to attend.
  • ‘My Sourcing’ – where Retailer and Brand Members can explore sourcing guidance, submit their cotton consumption and review their goals, and keep up to date with their progress towards meeting targets.
  • ‘My Claims’ – allowing Members to explore claims guidance and facilitate submissions of marketing and communications materials for review. Members will be able to review any claims they submitted previously.

Paula Lum Young Bautil, Director, Membership & Supply Chain at Better Cotton says “myBetterCotton is our new and exciting meeting place for Members to network and learn more about Better Cotton. Our vision is that it will help newcomers to Better Cotton blossom into seasoned Members who promote Better Cotton and believe in our mission to improve farmer livelihoods and the environment. We will share regular updates and moderate your insightful discussions and look forward to welcoming you online over the course of 2023”.


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