Expanded DS Printech China reconnects digital and smart printing supply chain in Guangzhou

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DS Printech
Photo - Messefrankfurt

The influential platform for the global digital and screen printing sectors closed the doors to its second edition on 18 May. The three-day fair welcomed nearly 11,000 visitors from 50 countries and regions, with a 24% overall increase compared to its debut edition in Shenzhen, and the overseas visitor count seven times higher. Meanwhile, 318 exhibitors from seven countries and regions represented a remarkable 59% growth. Hailing from China, France, Germany, Hong Kong, Italy, Japan and Taiwan, suppliers from across the industry spectrum showcased their products and technology at the China Import and Export Fair Complex, Guangzhou.

As a barometer for the digital and screen printing industries, the fair has become an important event to showcase new technologies and materials, and to promote the domestic industry’s evolution. “The fair has attracted overseas visiting groups and exhibitors to each edition,” commented Mr Xiaokai Liu, Director General of Printing and Distribution Bureau, Publicity Department of the CPC Central Committee, PRC, at the opening ceremony. “The fringe programme brings together senior industry players, enhances understanding, strengthens relationships, and expands development ideas. Many overseas experts and suppliers have become old friends of ours, and the fair has become a must-attend destination.”

Speaking at the fair’s conclusion, Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, said: “This edition has demonstrated how hungry the Chinese market was to return to in-person trade fairs, which play such a crucial role in sharing trends and spreading innovation. Numerous buyers, primarily from South China, have been eager to collaborate with new domestic and international manufacturers, with many also expressing their desire to reconnect with old suppliers. The healthy increase in visitor numbers has surpassed our expectations, and multiple exhibitors were likewise optimistic in their outlook for the Chinese market.”

DS Printech China’s range of product groups includes machinery and accessories; consumables and substrates; inks and additives; industrial, personalised, and 3D printing; and production. The fairground played host to industry-leading exhibitors from across these categories, such as Bostik Group, Brother, Great World Ink & Paint, Guangdong Bihong, Kinzel Printing Systems, Mimaki, Qingdao Hengjinding, Shenzhen Lingchuang, Zhongyi Ink & Paint, and many more.

Due to rising demand for customised products and small minimum order quantities, many of the fair’s specialised suppliers proved especially popular to visitors. Exhibitors revealed up-to-date printing technologies and consumables, while the fringe programme’s topics reflected the global trends of full automation, intelligent manufacturing, and sustainability, equipping trade buyers with the tools to seek out more applicable partnerships.

Exhibitors’ experiences

Ms Hongjuan Hui, Representative for Asia, Kinzel Printing Systems, Germany says “We have participated in this exhibition almost every year as we want to use this platform for publicity, to meet with old customers to understand the market’s development, and to meet new buyers. Guangzhou is a new and growing market in China. There are many opportunities for manufacturing machines in the country.”

Mr Zhiyong Wang, Sales in charge, Great World Ink and Paint, Taiwan says “Due to the improvement of environmental protection requirements, various industries are using water-based printing ink. We have been cooperating with the organisers for many years, and we will continue to participate in DS Printech China every year. The fair has a certain popularity and influence, and industry players can learn about new and more environmentally friendly products. It is a useful avenue for more customers to discover our products.”

Mr Wang Chen, Marketing Director of Zhongyi Ink and Paint Co Ltd, China says “The new products that we are showcasing are functional inks. Our customers are mainly domestic distributors and factories that serve large companies. As the industry chains shift to Southeast Asia, we pay more attention to exporting and expanding our presence in that market. There is still a lot of room for our industry in China, but we need continuous innovation.”

Mr Xu Lei, Sales Manager, GT Sales Dept, Industrial Sewing Machine Div, Brother Machinery Shanghai Ltd, Japan says “Digitalisation is the current trend, whether it is in environmental protection, new retail or the consumer market. Through this platform, we want to introduce customers to our latest innovations. We regularly exhibit at the fair as the organisers are influential and the promotion is good. We are grateful to showcase our new products here and have managed to meet with new customers from the Middle East and North America.”

Visitors’ comments

Mr Bisho Samman, Chairman, Foshan Bashar Trading Company Ltd, China says “We are a trading company and sourcing agency, and came to DS Printech China to source from textile printing machines and accessories suppliers. We managed to find the products efficiently. It is important to hold physical fairs to help the industry recover, and we are optimistic about China’s printing market.”

Mr Guochao Zeng, Operations Manager, Asher Industrial Ltd, Hong Kong says “I am a trader and I hope to make good use of the platform to gain knowledge and find inspiration. I am here to source machinery and auxiliary materials. I think the exhibitors this year are high-quality, and I am satisfied with the products they are showcasing. The fair is useful to have face-to-face conversations with industry players, understand the market development and trends, and see new products.”

Speaker’s insight

Mr Davis Pang, South China Region Manager, Hangzhou Honghua Digital Technology Stock Co Ltd, China says “I am here to share emerging technologies to customers. China has a stable economic environment, and most international orders are produced here. During the past three years of the pandemic, domestic product development and technologies have improved.”

Fringe programme attendee’s comment

Mr Yongjin Lai, Market Researcher, Make Block Co Ltd, China says “The forum has gathered the industry together, and I hope to learn more about the market and new products from the fringe programme. So far, speakers have discussed solutions for suppliers’ profit distribution. The content of the seminars have also given me an insight into current market trends.”

The fair is co-organised by Messe Frankfurt (HK) Ltd, China Screen Printing & Graphic Imaging Association (CSGIA) and Guangzhou Teyin Exhibition Service.

For more details on the fair, please visit www.dsprintech.com.

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