Birla Cellulose launches eco-friendly Circular Yarn Blend

It addresses multiple environmental concerns in the textile industry


Birla Cellulose, the division responsible for pulp and fibres within the Aditya Birla Group, has announced the launch of its new groundbreaking circular fibre blend. The division stands as a prominent producer specialising in environmentally conscious Man-Made Cellulosic Fibres (MMCF). The new innovative blend significantly enhances the proportion of mechanically recycled fibre to 50 per cent while maintaining high-strength yarn, making it ideal for fabric and garment production across diverse categories.

The Circular Yarn Blend promises exceptional sustainability credentials, including recognition from the Global Recycle Standard (GRS) for Pre-& Post-Consumer Waste (PCW) materials, the Recycled Claim Standard (RCS), FSC certification, and High Index certification. It also incorporates blockchain technology, enabling full traceability of the yarn blend. This also ensures the transparency and accountability throughout the supply chain. Furthermore, the mechanical recycling process used to convert PCW waste into fibre is chemical-free and the most energy-efficient process for sustainable yarn production, Aditya Birla Group said in a press release.

This Circular Yarn Blend innovation offering by Birla Cellulose addresses multiple environmental concerns in the textile industry. Through mechanical recycling, the process minimises energy consumption, making it highly energy efficient. Additionally, it is eco-friendly, and this method also has the lowest greenhouse gas emissions, significantly reducing their carbon footprint. Moreover, the process ensures minimal water usage throughout its lifecycle.

An added environmental benefit is in-situ colouration, where recycled dope-dyed/mélange yarn negates the need for additional dyes or pigments, further lessening its environmental impact. This comprehensive approach underscores Birla Cellulose’s commitment to sustainable and environmentally responsible textile production.

“Birla Cellulose takes great pride in introducing an innovative approach to recycle mechanical textile waste, utilising cutting-edge technology for both pre- and post-consumer textile waste. As a team, we are deeply committed to fulfilling our social responsibility by addressing critical issues, minimising water consumption, reducing energy usage, lowering greenhouse gas emissions, and embracing eco-friendly practices. Our goal is to create a sustainable environment, fostering eco-friendly practices. We are confident that this initiative will encourage the textile industry to adopt more sustainable options, meeting consumer demand while upholding the highest quality standards and sustainable practices,’’ said ManMohan Singh, chief marketing officer of Birla Cellulose.

Birla Cellulose’s approach involves recycling mechanical textile waste, utilising state-of-the-art technology to recycle pre- and post-consumer textile waste. The resulting recycled fibre is expertly blended with Birla’s proprietary cellulosic fibres, including VSF, Birla Modal, Excel, Reviva, and Dope Dyed, in a unique proportion. This innovative recipe produces a yarn blend containing an impressive 50 per cent pre- or post-consumer waste (mechanically recycled) fibre and 50 per cent proprietary cellulosic fibre, added the release.


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