Convenience key factor as June dates announced for next year’s Intertextile Shenzhen

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Intertextile
Photo - Messe Frankfurt

In a move anticipated to augment participants’ sourcing calendars, the organizers have announced mid-year show dates for the next edition of Intertextile Shenzhen Apparel Fabrics. Set to take place from 5 – 7 June 2024, the show will return to the Shenzhen Convention & Exhibition Center in Futian business district. Conveniently accessible by a variety of ports and stations, next year’s venue is seen as an ideal location for buyers from across China, ASEAN, and beyond.

As an added incentive for global textile players, China recently announced that it will offer visa-free entry for business and leisure travelers from France, Germany, Italy, the Netherlands, Spain and Malaysia[1]. Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, commented: “With several key apparel-producing countries represented, we fully expect this move to have a positive effect on international attendance at our textile trade fairs next year. Regarding Intertextile Shenzhen specifically, we are also looking forward to welcoming more key domestic buyers, with the mid-summer dates ideal for replenishing stock between seasons, and our alternative venue co-located with much of the region’s apparel industry in the heart of Futian.”

Guangdong is seeking to top RMB 700 billion (USD 98.2 billion) in textile and apparel industry revenue by 2025[2], and while Shenzhen itself is a major contributor, the province is home to several garment manufacturing centres for multiple sub-sectors, including ladieswear, menswear, childrenswear, denim, underwear, and wool. Dalang Fashion Town in Shenzhen is one such hub, and Humen Town is set to emerge as another, with plans including the development of the Greater Bay Area International Fashion Valley, and the Greater Bay Area Fashion Industry Park[3].

Intertextile Shenzhen’s GBA location is a key reason for its utilization by key industry players. Held in November of 2023, the fair’s previous edition saw nearly 1,500 exhibitors from 16 countries and regions, and over 22,000 visits from more than 60 countries and regions. Its exhibitors’ ability to fulfil small minimum order quantities, and their tendency to keep product in stock are also regarded as strengths.

Speaking at the 2023 show, Mr Zheng Wang, from the International Division Sales Dept of Japanese supplier Sunwell Co Ltd, said: “Shenzhen is one of the next key markets that we want to develop. This fair continues to attract quality Chinese customers, including exporters, niche brands, and online shops, who are increasingly demanding sustainable and functional textiles, and a wide range of fabrics. Very target-oriented in sourcing, the customers in this market segment are quite different from those we met at Intertextile Apparel in Shanghai. Therefore, Intertextile Shenzhen is a crucial channel for us to expand our connections with new clients.”

Held concurrently with Yarn Expo Shenzhen, DPARK (Fashion Design), and PH Value, Intertextile Shenzhen Apparel Fabrics is organized by Messe Frankfurt (HK) Ltd; Messe Frankfurt (Shenzhen) Co Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Center.

Intertextile Shenzhen Apparel Fabrics will be held from 5 – 7 June 2024.

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