Mango, one of Europe’s leading fashion brands, is strengthening its presence in the United States and moving forward with its expansion plan in the country with its arrival for the first time in San Diego. After disembarking in New York, Florida, Texas, Georgia and Los Angeles, the company launches in South California with a store in Fashion Valley, San Diego’s premier luxury shopping destination.
The point of sale, with a selling space of 400 square meters, stocks the Woman line exclusively and features the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with different rooms with a predominance of warm tones and neutral colors, combined with traditional, handcrafted, sustainable, and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“After the excellent reception of Mango in New York and Miami and the recent arrival last year in Texas, Georgia and Los Angeles, we are very excited to bring the brand experience physically for the first time in San Diego as part of our ambitious development plan for the United States, one of our key markets in the coming years” says Mango’s Director of Expansion and Franchises, Daniel López.
The new store is part of the expansion plan in the United States that Mango began in 2022 with the aim of opening approximately 30 new stores in three years to reach a total of 40 own stores by 2024, combining its presence in major shopping malls with standalone stores. The company wants the country to become one of the group’s top five markets in terms of turnover through increasing its number of physical stores, as well as driving its online sales on mango.com and in marketplaces.