Interview — D.Rajarathinavelu, Amarjothi Spinning Mill

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Amarjothi
D.Rajarathinavelu, Sales Manager, Amarjothi Spinning Mill (Left Side).

Tamil Nadu-based Amarjothi Spinning Mills Ltd, located in Tirupur, is making significant strides in the textile industry by prioritizing sustainability and innovation. Known for its production of high-quality Milan yarn, the company is adapting to the evolving global market while maintaining a strong commitment to eco-friendly practices.

Milan yarn, also known as melange yarn, is commonly used in high-fashion garments. This type of yarn involves dyeing fibers before they are spun together, resulting in a multicoloured effect. The pre-dyed technique allows for unique patterns and hues directly in the yarn, eliminating the need for further dyeing of the fabric.

With a daily production of 40,000 kg of 100% Milan yarn, Amarjothi has established itself as a key player in the fashion industry since its founding in 1992.

Milan yarn, renowned for its versatility and ability to infuse designs with unique patterns and colors, has been a core product for the company. However, the company is not resting on its laurels.

“This approach allows us to offer yarn that’s ready for garment production with a variety of patterns and colors straight out of the mill,” said D Rajarathinavelu, Sales Manager of Amarjothi Spinning Mills Ltd.

Amarjothi is actively diversifying its product range to include blended fibers like modal and viscose with cotton, as well as high-fashion yarns such as Nets, Grindle, and combinations with Modals, Micro Modals, and Gambo.

“We are moving more and more towards green energy and sustainability,” Rajarathinavelu stated. “The company has taken concrete steps to reduce its environmental impact by adopting renewable energy sources. It has invested in wind farms to power its operations, making it self-sufficient in terms of energy consumption.”

Beyond energy efficiency, Amarjothi is focused on sustainable material sourcing.

The company has obtained certifications like GRS, GOTS, and OCS, demonstrating its commitment to responsible practices.

Moreover, it sources cotton from Africa, contributing to the development of local communities while ensuring the sustainability of the supply chain.

The textile industry is facing increasing pressure to minimize its water consumption. Amarjothi is aware of this challenge and is actively seeking innovative solutions.

The company is investing in advanced technologies to optimize water usage in the dyeing process.

“We need to find ways to reduce water consumption because nowadays it is scarce,” Rajarathinavelu pointed out.

The company’s global reach extends to countries like Sri Lanka, Bangladesh, Egypt, and Vietnam, where its Milan yarn is in high demand. Amarjothi is responding to the growing demand for sustainable products.

“We blend 60% recycled cotton with 40% recycled polyester to meet market needs,” said Rajarathinavelu.

He also noted that the demand for Milan yarn requires minimum production quantities that can be challenging for smaller brands.

However, Amarjothi is mindful of the evolving fashion landscape and is adapting its offerings accordingly. Rajarathinavelu highlights the need to stay abreast of trends and consumer preferences to remain competitive.

As the world becomes increasingly conscious of environmental impact, companies like Amarjothi are demonstrating that it is possible to balance economic growth with sustainability.

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