FASHION SVP returns this April with a new addition to its London line-up: the AUB Innovation Hub – a live, interactive showcase spotlighting the technologies and talent reshaping how fashion is designed, developed and produced.
Presented by Arts University Bournemouth (AUB), the Innovation Hub brings together designers, technologists and researchers working at the forefront of digital fashion – offering visitors a rare opportunity to experience innovation in action. From VR-led design workflows and AI-powered pattern engineering to advanced 3D development already used by global brands, the showcase highlights how creative technology is moving beyond experimentation into real-world industry application.
At the heart of the activation is a dynamic working environment where visitors can engage directly with the people behind the innovation and follow the journey from concept through to production-ready development.
Featured innovators at FASHION SVP
Kyra Gibson
A specialist in 3D digital technologies and fashion innovation, Kyra Gibson has held roles at Burberry and now leads 3D implementation at performance brand ThruDark. Her work spans digital garment creation, body scanning and virtual prototyping, alongside research into custom-fit avatar systems.
Holly New
Recognised by the BBC as the world’s first VR fashion designer, Holly New is founder of STUDIOOFNEW. She works across VR, CAD and physical garment development, helping brands adopt immersive design and prototyping workflows.
Jason Jiang
Co-founder of TechThread.ai, Jason Jiang is developing AI tools that convert physical garment patterns into digital workflows, bridging traditional construction with automated design systems.
Ekaterina Savosina
A VR and AI design specialist, Ekaterina Savosina has worked with Nike, Adidas, New Balance, HOKA, LUSH and Sunseeker Yachts. She trains designers in immersive tools to accelerate ideation and improve collaboration.
Ross Alexander
At Green Threads DPP Ltd, Ross Alexander is helping reshape how the industry engages with Digital Product Passports, turning compliance into opportunity. With a strong focus on sustainability and supply chain transparency, the business delivers an end-to-end solution for textiles and apparel, supporting brands, manufacturers and distributors as they navigate international legislation while unlocking new value through smarter data, clearer traceability and more connected product journeys.
Jo Ingham and Jo Ward
Jo Ingham and Jo Ward of Our Fashion Fix are working at the intersection of fashion, data and commercial strategy, bringing fresh clarity to how brands understand performance and profitability. Their new Margin Impact Calculator is a practical tool designed to help retailers and brands make faster, more informed decisions around pricing and margins – embedding commercial insight directly into product development and sourcing conversations.
Driving industry, education and innovation together
The AUB Innovation Hub reflects FASHION SVP’s ongoing focus on bridging industry, education and emerging technology – bringing together new talent, academic research and commercial application in one space.
Penelope Norman, Programme Leader at AUB’s School of Fashion and Creative Industries Management, leads the Innovation Studio’s industry collaboration work, connecting students with live briefs and emerging technologies.
Daniel Cox, Head of Innovation and Knowledge Exchange at AUB, has led the development of the Innovation Studio over the past decade, establishing it as a hub for design thinking, prototyping and industry engagement.
Innovation in action at FASHION SVP
As part of the showcase, visitors can explore:
- Live innovation projects and prototypes
- Industry partnerships, including a Knowledge Transfer Partnership with Innovate UK and ThruDark
- The upcoming AUB Agency, connecting industry with emerging creative talent
- The AUB Business Incubator, supporting early-stage founders with mentoring, IP and prototyping
- Futuristic 3D Technology designs brought to life through Holobox, provided in collaboration with with Vertex Global VM
Live demonstrations of immersive technologies and digital-to-physical workflows will run throughout the event.
Penelope Norman said: “FASHION SVP is such an important meeting point for industry, education and innovation. It’s a great platform for us to share how Arts University Bournemouth and the AUB Innovation Studio are developing new ways of working and supporting emerging talent. Through the Innovation Hub, we’re able to showcase how we engage with emerging technologies and connect students and graduates with industry through digital creativity and innovation.”
