- With 7 integrated marketplaces, Promod records +85% GMV growth in H1 2025.
- Lectra’s SaaS solution strengthens the brand’s presence on marketplaces, boosts sales through advanced catalog and order management features, and supports international expansion.
Promod, a leading French womenswear brand, has strengthened its online presence and improved profitability thanks to Neteven, the SaaS marketplace sales management solution developed by Lectra, a global leader in industrial intelligence solutions for the fashion industry. This collaboration has enabled the brand to respond effectively to the rapid growth of digital channels and to integrate with major European marketplaces, driving strong online sales growth.
Tangible results: increased profitability and seamless integration
The results of this collaboration are significant. Thanks to Neteven, Promod has successfully integrated new marketplaces and experienced substantial growth in online sales, achieving an 85% increase in GMV during the first half of 2025 compared to the previous year.
Centralized marketplace management has improved profitability by enabling sustainable and scalable digital expansion. Promod has optimized its catalogue, strengthened its omnichannel strategy and improved inventory tracking, ensuring a more consistent customer experience and fostering loyalty. The robust marketplace connections provided by Neteven have also facilitated the brand’s entry into new European markets.
Maxime Gailhbaud, Omnichannel Marketing Manager at Promod, states: “With Neteven and Lectra, we overhauled our catalogue data flows, converting them into multilingual formats interconnected via APIs. This has improved product visibility and sales performance. Lectra’s expertise ensures reliable data, efficient order management and seamless customer journeys on marketplaces”.
Neteven: Simplified management, enhanced visibility and improved performance
By combining advanced technology with human expertise, Neteven provides Promod with a solution that can fully leverage the potential of marketplace sales. The brand selected Lectra’s Software as a Service (SaaS) solution due to its advanced product catalogue and order management features, which are vital for a scalable digital strategy.
Thanks to the solution, Promod can efficiently connect to major European marketplaces, including Zalando, La Redoute, Spartoo, and Veepee, thereby improving its visibility and sales performance.
Complete control over digital distribution enables precise tracking of prices, inventory and product assortment, reduces time to market and safeguards the brand’s positioning. Unified dashboards and real-time analytics provide a comprehensive view of the sales cycle and facilitate strategic decision-making.
Integrating Neteven into Promod’s IT ecosystem was straightforward. Today, three people in Promod’s marketplaces department use the solution daily to ensure data accuracy, optimize product visibility and manage orders efficiently across the seven marketplaces.
“Neteven has played a key role in supporting our online transactional activities across various marketplaces. The expertise and responsiveness of Lectra’s teams have contributed significantly to our growth and improved profitability,” adds Maxime Gailhbaud.
Promod is a historic brand undergoing a transformation towards omnichannel retailing and global expansion.
A French family-owned business, it has been a leader in women’s fashion for 50 years. Founded in 1975 by Francis-Charles Pollet, the brand has always offered elegant, fresh and accessible collections. Under the leadership of Julien Pollet, the founder’s son, Promod continues to innovate with creative, inclusive and contemporary collections.
Over the past decade, the decline of brick-and-mortar retail and changing consumer habits have necessitated a transformation of the traditional business model. Unable to rely solely on its extensive network of physical stores, Promod has embarked on a profound digital transformation, focusing on an omnichannel strategy and establishing a structured presence on marketplaces.
In this context, in 2015 the company began collaborating with Lectra, choosing Neteven to simplify marketplace management across several European countries, including France, optimize product visibility and accelerate growth in the digital channel. This strategic decision has been instrumental in enhancing the brand’s online presence and ensuring long-term growth.
‘We are proud to support a brand like Promod in its international expansion, and to accelerate its omnichannel growth in Europe,’ said Antonella Capelli, President EMEA at Lectra. ‘Thanks to our technology and the expertise of our teams, we help brands to scale their operations, improve the quality and integration of their data, and optimize every stage of the digital journey. Adopting business models based on a data-driven approach is now an essential strategic lever for creating value and supporting sustainable growth, not an option.”
With a strong presence on major European marketplaces, Promod is now ready to expand its reach and activate new channels across Europe. The brand will rely on Neteven’s performance, strategic advice and dedicated support to accelerate the execution of its digital roadmap and seize new opportunities for sustainable growth.
