‘Go Ahead’: Intertextile Shanghai Apparel reveals its Directions trends for Spring / Summer 2024

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Intertextile Shanghai Apparel
Photo: Intertextile Shanghai Apparel

It is time for the world to reimagine life and move towards a future that celebrates diversity and champions sustainability. At next year’s Spring Edition of Intertextile Shanghai Apparel Fabrics, this message is thematically encapsulated in just two words – ‘GO AHEAD’. From 8 – 10 March 2023 at the National Exhibition and Convention Center (Shanghai), visitors to the fair’s Trend Forum can physically explore this theme through its four distinct trend stories: MISSION EARTH, POETIC SENSUALITY, ALTERNATIVE CULTS, and ENERGETIC RESET.

At each edition, the Intertextile Directions Trend Committee collaborates to predict the upcoming season’s trends. With rotating responsibilities, the Committee is comprised of four world-renowned creative forecasting agencies, namely DONEGER | TOBE (New York, USA), Elementi Moda (Milan, Italy), NellyRodiTM Agency (Paris, France), and Sachiko Inoue
(Tokyo, Japan). For the 2023 spring fair, S/S 2024’s forward-thinking theme was produced by DONEGER | TOBE, with Elementi Moda in charge of the Trend Forum design.

After a period of pause, it is crucial for the international textile industry to create positive momentum by recognizing and adapting to expert-predicted fashion trends, with a theme that offers a fresh perspective on everyday experiences. To be located in the International Hall (Hall 5.1), the Trend Forum will capture the essence of this ‘GO AHEAD’
movement, displaying a range of exhibitors’ fabrics that exemplify the four predictive stories. On-trend samples will be prominently featured and labeled, allowing buyers to source and be inspired by the various materials, textures, patterns, and colors on show, all in one central area.

View the complete Trend Guide here.

MISSION EARTH

To make meaningful progress, humanity needs to embrace its earthly roots and reconnect with nature. This story allows us to collectively rediscover the beauty of age-old artisanal crafts, the untamed glory of our flora and fauna, and the wonder of the world’s natural phenomena.

Earthy, mineral colors adorn raw and simple fabrics. Environmentally friendly materials are highlighted, such as bio-based and organic fabrics, as well as renewable dyes. Rustic, textured textiles exhibit fundamental designs, with ethnic motifs, woodblock print, and nature-inspired patterns at the forefront.

POETIC SENSUALITY

This trend captures the rhythmic nature of the human spirit, in a dance of sensuality and splendor. Giving us a glimpse of the elegance and magnificence of that which lies ahead, this fairytale sings the praises of the divine feminine.

Ethereal colors play off decorative feminine fabrics, and visitors can get a feel for luminous satin, luxurious decorative damasks, and sensual sheer voiles, while being dazzled by the majestic effects on show, such as vivianite mineral print, sumptuous monochrome, shadowy floral, and mysterious watercolor.

ALTERNATIVE CULTS

A story that embraces the festive heartbeat of humanity’s diverse heritage and culture, allowing us to reclaim the traditions that make us unique. Let the simplicity and comfort of community unlock your self-expression, and embrace this carnival of color, craft, and creation.

With colors that express joy and free-spiritedness and fabrics that are sustainable and folksy, prints and patterns are culturally inspired, by influences such as carnival, festive bohemian, kitenge, and truck art. Innovational and sustainable materials are utilized to create vintage, crafted fabrics.

ENERGETIC RESET

This trend optimizes the synergy between the organic and synthetic and infuses fun with functionality. Smart designs are paired with punchy colors, allowing the freeform to take shape, turning the complex simplistic, and converting chaos to cheerfulness.

Technical, functional fabrics complement bright and sporty colors. New-age materials, such as recycled polyester, lab-grown cotton, and biodegradable fibres, are in the spotlight alongside industrial and performance textiles. Dynamic features include pop art and symbols, kinetic graphics, colorful bold stripes, and vivid checks.

Intertextile Shanghai Apparel Fabrics – Spring Edition 2023 will be held concurrently with the Spring Edition of Intertextile Shanghai Home Textiles, Yarn Expo Spring, CHIC, and PH Value from 8 – 10 March 2023 at the National Exhibition and Convention Center (Shanghai). The fair is co-organized by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

For more details, please visit: www.intertextileapparel.com. To find out more about all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com.

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